At Selawase, every leaf tells a story, and so does our name. “Selawase” is a Javanese word that means eternal and everlasting. Javanese is an ancient Austronesian language spoken primarily on the island of Java in Indonesia, where we were born and raised. Selawase reflects our vision of creating something timeless, whether it’s nurturing plants that bring lasting joy or cherishing meaningful moments that stay with us forever.  

The inspiration for the name came from our founder’s love of photography, which started as a hobby and grew into a passion for capturing life’s most emotional and meaningful moments. To him, a photograph wasn’t just an image; it was a way to preserve feelings, turning fleeting moments into cherished memories. When the idea of starting a new venture emerged, he wanted a name that carried the same sense of timelessness. That’s when “Selawase” was born, symbolizing the enduring beauty of life’s special experiences.

This philosophy became the foundation of Selawase Aroid. Just as photography captures moments that last forever, our plants are chosen to create lasting impressions in your home and heart. Each rare, dark-leaf Anthurium we share is a celebration of nature’s elegance and longevity.

With this vision in mind, our mission has always been clear: to bring these extraordinary Anthuriums to the European market and beyond. We aim to share the joy of curating these unique plants with fellow enthusiasts and collectors. Our promise is to maintain the exceptional quality and care that define everything we do, ensuring that each plant we provide brings joy and meaning into your life.

In Javanese, “Selawase” is pronounced as “Seh-lah-wah-seh.” Its soft, flowing tone mirrors its profound meaning. More than just a name, Selawase serves as a constant reminder of our journey—a blend of creativity, emotion, and the enduring beauty of nature. With every plant we share, we hope to inspire memories and connections that truly last forever.